Brief: Good is...
For this brief i chose coffee for my subject of good. I wanted to package coffee in a way that it can be consumed anywhere at any time of the day to give you the perfect hit that you crave. I linked the concept around coffee becoming somewhat of a hard drug that has the addicitve qualities of cocaine, and for some people it does. Although i was packaging a hard drug i wanted to keep the packaging as inconspicuous as possible so that it blended into everyday enviroment as just a sachet of coffee.
